Dog eating human food

The Secret
is Out (WOOF)
Meat-First

Dogs are born meat lovers, not filler fans. Protein fuels their muscles, coats, and endless energy, while fillers just weigh them down. With more meat and less fluff, we're giving your pup the food they're made to thrive on!

  • Turkey

    Sourced right here in Virginia, our turkey is a lean, highly digestible protein packed with essential amino acids that build strong muscles and a healthy skin and coat.

  • Beef Liver

    Beef liver is a nutrient-dense superfood that adds rich, craveable flavor while supporting energy, immunity, and overall vitality.

  • Sweet Potatoes

    Sweet potatoes are packed with both soluble and insoluble fiber for healthy digestion and a happy gut, and their antioxidants help keep your pup thriving and energetic.

  • Broccoli

    Broccoli is a nutrient-rich vegetable, high in fiber to support healthy digestion and packed with the antioxidants that help keep your pup feeling their best.

  • Quinoa

    Quinoa is a nutrient-rich addition, delivering plant-based protein, fiber, and antioxidants along with all nine essential amino acids to support steady energy and overall well-being.

  • Spinach

    Spinach is rich in carotenoids and antioxidants that support eye health and immunity. We steam and chop it to ensure balanced nutrient absorption for your pup.

bowl of dog food

  • Eggs

    Eggs are a superfood, delivering all nine essential amino acids for muscle repair — making them one of the most nutrient-dense foods available.

  • Kelp

    Kelp is a nutrient-dense sea vegetable, rich in trace minerals that support healthy thyroid function, hormone production, and metabolic regulation. It also contains antioxidants and essential vitamins that contribute to overall health.

  • Wheatgrass

    Wheatgrass, often called nature's multivitamin, is rich in chlorophyll and enzymes that offer antioxidant benefits to support healthy digestion and healthy aging.

  • Flaxseed

    Flaxseed provides fiber and natural plant compounds that support skin and coat condition, joint health, and overall well-being.

  • Sardine Oil

    Sardine oil, sourced from smaller, low-mercury fish, supports a healthy skin and coat and adds savory flavor your pup will love.

  • Wheat Germ Oil

    Wheat germ oil supports a healthy coat and skin while providing natural antioxidant protection.

  • Celtic Sea Salt

    A pure, unrefined sea salt added in small amounts for natural mineral balance and a touch of flavor your pup will love.

Nutritional Info

This meal is crafted to meet the nutritional standards established by AAFCO Dog Food Nutritional Profiles and the National Research Council (NRC) for the adult maintenance stage of dogs.

Guaranteed Analysis

Crude Protein (min): 16%
Crude Fat (min): 5%
Crude Fiber (max): 2%
Moisture (max): 68%
Ash (max): 1%

Ingredients

Our Turkey Feast™ Recipe includes Turkey, Beef Liver, Eggs, Sweet Potatoes, Broccoli, Quinoa, Carrots, Spinach, Kelp, Wheatgrass, Flaxseed Meal, Sardine Oil, and Wheat Germ Oil, Celtic Sea Salt.

Allergens

Contains Fish

  • Beef

    Ground beef, gently cooked and skimmed to keep it rich and craveable while staying balanced.

  • Quinoa

    A nutrient-dense, dog-friendly grain that adds protein, fiber, and minerals.

  • Red Cabbage

    A colorful veggie packed with phytonutrients to support overall wellness.

  • Sweet Potatoes

    A naturally sweet, fiber-rich carb that supports digestion and provides steady energy.

  • Spinach

    Steamed and chopped for gentle nutrient absorption and a boost of leafy-green goodness.

  • Zucchini

    Cooked for easy digestion and mixed in for extra hydration and micronutrients.

  • Cauliflower

    Steamed and folded in for gentle crunch and a boost of vitamins and antioxidants.

  • Flaxseed Meal

    Fiber for digestion, plus natural plant compounds that support joints and skin.

Beef recipe ingredient bowl

  • Beef Liver

    Nutrient-dense superfood that supports energy, immunity, and overall vitality.

  • Blueberries

    Tiny but mighty antioxidants to support brain, immune, and cellular health.

  • Wheatgerm Oil

    A natural source of antioxidants that supports a healthy coat and skin.

  • Sardine & Cod Liver Oil

    A double dose of marine oils from sardine and cod liver — supporting skin, coat, joints, and immunity.

  • Calcium Carbonate & Bone Meal

    Natural sources of essential bone-building minerals that support strong bones, teeth, and overall skeletal balance.

  • Wheatgrass & Kelp

    Wheatgrass adds chlorophyll, vitamins, and trace minerals; kelp brings ocean-sourced trace minerals that support healthy thyroid function.

Nutritional Info

Crafted for adult maintenance and built with whole-food ingredients and functional add-ins.

Guaranteed Analysis

Crude Protein (min): 16%
Crude Fat (min): 5%
Crude Fiber (max): 2%
Moisture (max): 68%
Ash (max): 1%

Ingredients

Our Beef Bonanza™ Recipe includes Ground Beef, Quinoa, Red Cabbage, Sweet Potato, Spinach, Zucchini, Cauliflower, Flaxseed Meal, Beef Liver, Wheatgerm Oil, Blueberries, Sardine Oil, Calcium Carbonate, Cod Liver Oil, Bone Meal, Wheatgrass Powder, Celtic Sea Salt, and Kelp Powder.

Allergens

Contains Fish (sardine oil, cod liver oil)

Benefits

  • Gently cooked at low temperatures to preserve essential nutrients, ensuring maximum flavor and digestibility
  • Packed with vitamins and minerals derived from natural whole food sources, avoiding synthetic additives
  • Made with ingredients that are sourced locally whenever possible

    • Dog eating human food

    To ensure every meal is as nutritious as it is delicious, our food is gently cooked, snap-frozen, and portioned precisely for your pup. Our #1 goal is to tailor each meal within 50 calories of your dog's daily requirements, balancing essential nutrients to support their health and happiness. With no artificial preservatives, fillers, or flavors, we are working toward a future where every bite we create is good for your dog and the planet.